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Consumer Behaviour in Asia (International Marketing)
Download Ebook Consumer Behaviour in Asia (International Marketing)
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About the Author
HELLMUT SCHUTTE is a professor of International Management at INSEAD and represents core faculty at INSEAD's Euro-Asia Centre. He started his career in Asia marketing fast moving consumer goods for a British-Dutch multinational in Indonesia. He also lived and worked in the Philippines and was a visiting professor at the University of Tokyo. Schutte has conducted research, acted as a consultant, and taught management seminars for both Asian and Western managers in ten Asian countries.DEANNA CIARLANTE was born in the USA, but spent most of her ten years as a young adult in Japan. After graduating from Duke University, she spent five years in New York working with Japanese financial institutions.
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Product details
Series: International Marketing
Hardcover: 275 pages
Publisher: Palgrave Macmillan; 1998 edition (June 18, 1998)
Language: English
ISBN-10: 0333736257
ISBN-13: 978-0333736258
Product Dimensions:
6 x 1 x 9.5 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#2,362,350 in Books (See Top 100 in Books)
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