PDF Download Futura: The Typeface, by Petra Eisele
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Futura: The Typeface, by Petra Eisele
PDF Download Futura: The Typeface, by Petra Eisele
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Product details
Hardcover: 519 pages
Publisher: Laurence King Publishing (October 31, 2017)
Language: English
ISBN-10: 1786270935
ISBN-13: 978-1786270931
Product Dimensions:
7.2 x 1.8 x 9.8 inches
Shipping Weight: 3.1 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#425,472 in Books (See Top 100 in Books)
Beautifully made, heartfelt book. Will look at again, and again, and again. A keeper.
As toddlers, the most elementary shapes we first learn are the triangle, the square and the circle. These same basic shapes were instrumental in the formation of popular sans serif typeface, Futura. Celebrating its 90th anniversary in 2017, two key publications were released in the Fall. Where the highly enjoyable and digestive “Never Use Futura†reviewed key themes and milestones of Futura's use towards present day, “Futura. The Typeface†takes us back to the very beginning in Germany, with much investigative historical detail of its creation by designer Paul Renner, carrying forwards through its rise in Europe and adoring acceptance in New York for the rest of the world to embrace.Numerous experimental variations illustrate the genesis of “the typeface of our time,†in a period before metal type, phototypesetting, computers or the explosion of international typeface and font foundries. Almost every written quote, document or influential player (including names like Josef Albers, Jan Tschichold & Laszlo Moholy-Nagy), involved in some part of the Futura story is included here with equal exhaustive and fascinating depth.The focus of Futura’s formation began from roman capital type structures, modernist precepts that steered away from standard handwriting cues, and sensitivities towards nuances of the German language (including relationships between sound and spelling combinations like “ch’). In many ways, it serves as a fascinating lesson for designing the structure of a typeface family from ground up, with a deeper look at optical balance and cohesion. Comprehensive examples of process drawings, paste-up boards, printed specimens, articles, advertising and architectural photography enable the reader to spend time looking at every letterform singularly and as a whole within context.Definitely not a book for light reading, and definitely for typography enthusiasts who want the complete picture of Futura’s start throughout Germany and its spread to Vienna, Prague, France, and then finally crossing the waters into New York.From a North American perspective, the arrival of Futura made a huge impact to how "the typeface for our time†was truly progressive and influential. It was introduced as a modern typeface family originating from Europe and aggressively adopted into the advertising and print world due to design legends like Alvin Lustig, Paul Rand, Bradbury Thompson & Ladislav Sutnar. (Prior to that in Europe, it was Herbert Bayer, A. M. Cassandre, Maximilien Vox, and Jean Carlu.) Magazines of modern design and class like Vogue & Vanity Fair also innovated their page designs with Futura in a major way until the Bodoni & Helveticas of the world came in with fleshed out typographic families. Rounding out with how Futura even made a visual impact on The Moon itself, it is clear the international spread of this sans serif typeface is not stopping anytime soon.Without a doubt, this intensive study of the history of Futura demonstrates how truly unique and innovative the design was for its time, with its contemporaries of fans and critics alike, and how it continues to hold up so well over the last century.
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Product details
File Size: 2815 KB
Print Length: 335 pages
Publisher: The MIT Press; 1 edition (March 20, 2015)
Publication Date: March 20, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00UW7X7DS
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I just now finished reading this, and I really really enjoyed it. I wish I'd had it on hand when I was teaching a game design class a few years ago. I heard about it on "The Big Idea" section of Scalzi's blog (http://whatever.scalzi.com/2015/03/17/the-big-idea-brian-upton/). Neuroscience? Microsemiotics? Applications to literary criticism? I sent off for a copy.I'll leave a review of the technical content to others, and will instead comment on the results of my experience of reading. (Read the book, and you may see why that could be a natural move to make right after reading the book!)* I want to talk about it with my friends. And then talk about it with some people I've never met, for contrast.* I want to go back and replay some games from a couple decades ago and introspect on how I'm engaging with them.* I want to go to a modern art museum and try out some new approaches to looking at what I've traditionally categorized as "trash my 3 year old could make".* I want to run a series of experiments that involve exposing different groups of people to new games.* I want to read up on deconstructionism a bit more, because while I don't think I'm going to start liking it, I think I can see an interesting option for disliking it less.* I want to design a game that synergistically exploits both narrative and gameplay and blows a big fat raspberry at the various authors that say the two are intrinsically opposed.* And then I want to play it.
This is definitely one of the best books on game design that I have read.A frequent complaint I have about game design theory is that it often breaks down when trying to apply it to an actual game. Things like MDA and the lenses of game design sound good on paper but in my opinion, don't work very well when you're in the middle of a game project and there's a million different moving pieces all at once that are constantly evolving.In situations like these, you need simple and flexible design rules that allow you to look at the smaller scale and NOT the bigger picture, because looking at the bigger picture all the time only means you're missing out on the short term effects of your design which exist at the micro level, which is disastrous in the long run for the feel of your game.Upton's idea of "constraints" and "state" and their interplay, constitutes a very adroit and flexible way of thinking about the effect that your design has on the structures of play, and is in my opinion a vital and important part of game design theory that deserves wider recognition.
My thinking on this book has continued to change since reading it. I was initially frustrated with some of the ways it used theory (semiotics and narrative) because it doesn't dive deeply into these topics. But Upton does a great job of tackling these topics and their connections with each other in a way that's fresh, and moves the discussion forward. So while it might not be a lengthy treatment of whatever field you're from, it's a wonderful exploration of how different fields in game studies can come together to understand games and their meanings.
Just got it for Father's Day. Why did I ask for it? Because Jackie Kashien's interview with Brian Upton on her podcast "The Dork Forest" sold me on Brian Upton. Man. Very cool. Here's a link to the podcast: [...]
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Free Download Kanye West's My Beautiful Dark Twisted Fantasy (33 1/3), by Kirk Walker Graves
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Kanye West's My Beautiful Dark Twisted Fantasy (33 1/3), by Kirk Walker Graves
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Review
“In Graves' book, he not only breaks down each track on the record, but he also effectively lays out the context of the album's release, explaining why Kanye is deserving of an investigative book like this one (and hopefully soon, others), and what about Mr. West makes him the biggest and most off-putting rock star on the planet.†―Dan Buyanovsky, Revolt TV“Kanye West is the millennial generation incarnate, or at least that’s what Kirk Walker Graves would have us all think. Throughout the 150 or so pages of this book, Graves unpacks the enigma that is Kanye West’s personality and art. This book isn’t so much about the musical qualities of My Beautiful Dark Twisted Fantasy as it is about how Kanye’s ego and public persona can be used to explain modern 20-somethings. Graves finds meaning in West’s music that I never would have picked out on my own. His fandom is clear, but he never steps into hyperbole in his praise of the music. Though, at times, it feels like his discussion of this album can get a bit too academic, I appreciate the thought that he has put into his analysis of Kanye’s work. This book is some serious next-level music criticism―I never realized how much Kanye’s Gucci line meant to my life before this guy told me about it.†―SLUG Magazine“West may be divisive enough to not win over his detractors, but Graves' mix of fanboy marvel and critical detachment is persuasive enough to convince even detractors to give My Beautiful Dark Twisted Fantasy a close listen. At the end of its 132 pages, Graves makes a convincing argument that this four-year-old deserves a spot in the 33 1/3 series. But perhaps more important, he does something that great criticism should do: he makes you want to listen to the album.†―Sean McCarthy, PopMatters“Kanye West's fifth album is only a few years old, but that didn't stop Kirk Walker Graves from writing a book proclaiming it an instant classic that perfectly captures the spirit of its era. Graves unpacks the cultural meaning and significance of West's famous ego and chaotic public persona, and examines the music both in the context of the rapper's brilliant body of work, and how it fits into the social media era.†―"14 Books From 2014 Every Music Lover Needs To Read", Buzzfeed“Listed on NYLON's 'Best Music Books to Read This Summer'†―NYLON
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About the Author
Kirk Walker Graves is a writer from Tennessee at work on his first novel. A graduate of Princeton University, he lives with his wife and son in Nashville.
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Product details
Series: 33 1/3 (Book 97)
Paperback: 152 pages
Publisher: Bloomsbury Academic (June 19, 2014)
Language: English
ISBN-10: 9781623565428
ISBN-13: 978-1623565428
ASIN: 1623565421
Product Dimensions:
5.1 x 0.3 x 6.4 inches
Shipping Weight: 5.1 ounces (View shipping rates and policies)
Average Customer Review:
3.3 out of 5 stars
19 customer reviews
Amazon Best Sellers Rank:
#176,972 in Books (See Top 100 in Books)
Generally every bad review of a 33 1/3 book starts out with a sentiment along the lines of "this is very different work than the other books in the 33 1/3 series" - a point which probably proves that readers shouldn't expect a singular thing from a 33 1/3 title, a claim I think few reasonable readers of the series would dispute. All that to say, this is a very different work than the other books in the 33 1/3 series. Kirk Walker Graves does an amazing job of pulling apart the motivations and inspirations on each track, drawing parallels to similar works in popular culture, and even (very capably) practicing some light pop psychology on the album's creator throughout; as well as his fans and critics. End to end, the album should please any Kanye fan (or 33 1/3 fan) capable of setting aside expectations or preconceived bias before reading. Which, I'm sure Walker would agree, is a big ask when talking about Kanye.
I wholeheartedly agree with the review given by Quest in 2014. If you want a good read, and a book that actually tells you something about the artist, how he/she created their work, the process, influences, etc etc read the Donuts 33 1/3. This book fell up very short. In fact. Half the book is not even about the album at all! And much of the rest is his play-by-play (and extremely drawn out interpretation) of kanye’s Runaway video. Just watch the video! You can have my copy of this book if you want since it’s not going on my shelf.
Interesting thoughts, but hoping for more of a behind-the-scenes look at making the album, like others in the series.
Amazing perspective! This was such an exciting read. The content shows thoughtful insight and draws incredible connections within the world of the album. With fascinating perspective, Graves writes with an effortlessly engaging style and top-notch literary merit. Wonderfully entertaining and insightful.
Our culture is already bored with meta-commentary about the potential effects of the digital revolution. It’s here, it’s everywhere, it’s the water flowing over the gills of the millennial and nourishing an isolated global community of social mavens, prepared to Google-as-a-verb the meaning of the word “maven†at a moment’s notice from a smartphone, tablet, netbook, and eyeglasses. It is no surprise, then, that possibly the most influential musician of the 21st century personifies and embraces the identity-crafting realm of the real-time and connected. It's important that any book about this musician understands the world we live in.Kirk Walker Graves, author of the 33 1/3 entry for Kanye West’s album “My Beautiful Dark Twisted Fantasyâ€, assumed the burden of dissecting the eponymous album for this very reason. Why focus an intellectual analysis on an album only four years old, nearly devoid of historical context? The author sends the message that MBDTF is the first album that wraps its tendrils directly into the psyche of a society that treats socializing as preparation for personal celebrity, desiring all things immediately not just due to impatience, but because soon now will be irrelevant. Much like the album and our pop culture, the importance of Graves’ analysis cannot be understated, or delayed.Graves shows a level of enthusiasm for his work comparable to a toddler with a leaf blower in a realm of endless cotton candy. The book begins by giving one of the best explanations of Kanye, the artist and the human, that I have yet read. It helps the reader place him within the digital culture now pervading the world that I previously mentioned. At times, Graves’ ardor lends the book a zest for cultural context that informs the reader of even the most implacable song-sample or lyrical choice. There is a clear appreciation for sociological an anthropological meaning here as well; the many aspects of Kanye and the individual works within MBDTF are frequently described in terms of America’s love-hate response to His ego and ambitions. If you’ve ever felt there’s a fiendishly clever quality to the production of pop-friendly or nearly-pop-friendly songs like “All of the Lights†or “Runawayâ€, Graves is more than happy to validate you. In most cases, I found myself a convert.That is not to say that this issue of the 33 1/3 series is without its faults. It feels that on occasion, Graves digs too deep to strike oil on analyses; it’s important that you agree with Graves on the conclusion that Kanye is intractably intertwined with the music he produces, or else all the talk of Kanye’s narcissism and aplomb in the text can become frustratingly psychoanalytical. However, to Graves’ credit, he generally avoids jargon and thesaurus-bombs in favor of flowery and just-short-of-excessive description, leaving it accessible to most learners interested in all the hoopla about Mr. West.“My Beautiful Dark Twisted Fantasy†(the book) is a superb look at how our society is feeding the Kanye machine, producing great works of maximalist conglomeration (as well as Yeezus, which even the author admits lacked the initial vitality of MBDTF). When Graves then opens up the machine to give the readers a look at the parts, he proves his credentials. In homage to his imagery-thick writing style, I offer my personal interpretation of his thesis, for you to decide whether or not to read his book:Kanye is a pop-culture amalgam, accumulating the discarded love and scorn of the public eye, screaming from the mountaintop of public consciousness, Wi-Fi enabled, spotlights overhead, clutching a fistful of forgotten hooks and blistering verse, daring the cameras to look away. He is a one-man 24-hour news cycle channeling the ferocity of a boundless ego, repressed by men in suits in corner offices and sitting at talk-show desks. He’s producer, pariah, artist, child, deity, caricature and soon-to-be-king of pop all in one, and MBDTF is the promise.
Amazing read, I love how the whole thing is dedicated to just one album. Plus if you love Kanye, then you'll love this book.
previously read in utero and donuts from the same series. both were excellent reads, the latter being highly emotional. they informed the reader of the genesis, process and aftermath of the album tracks and the album as a whole. that's what I thought this series was about: the work and the art. I wanted liner notes that border beauty. like what donuts was about. but maybe I have the wrong idea of what this book series is about.it's obvious that the words from this book came from a genuinely good place: an excellent writer who is a kanye fan. and that's what this book is: a track by track pop-culture analysis from the perspective of a fan, rather than an unbiased explanation of the creation of the art and the impact it has on "pop culture."since mbdtf fused into my life and became a soundtrack to heartaches and euphorias and stuff in between, I wanted to know more about this album on a technical level: what were the studio sessions like? what did Pete Rock, the RZA and Qtip contribute? what kind of cathartic experience did Kanye have when the piano keys, Pete Rock drum loop and Rick James "look at you!" sample came together, if any? etc.these are pretty specific questions, but questions worth investigating. I think.it's incredibly difficult to write anything about Kanye that most fans don't already know. and I thought this book would be different. it's not. overall, with the exception of a few minor errors and too many pop-culture associations, it's a good read for the kanye consumer. not so much for the true listeners of my beautiful dark twisted fantasy. I didn't really get anything out of it that hasn't already been printed on glossy, or matte finished covered magazines.
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